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Banco Macro launches its new advertising campaign “Sobre Todo” highlighting the values of the National Hockey Team: Las Leonas Macro increases its support to the Argentine Hockey Confederation

Banco Macro launches its new advertising campaign "Sobre Todo" highlighting the values of the National Hockey Team: Las Leonas Macro increases its support to the Argentine Hockey Confederation

Buenos Aires, May 26, 2014. Banco Macro launches its new advertising campaign, conducted by the agency TBWA, called "Sobre Todo" which purpose is to highlight a series of shared values partaken by the Bank and hockey, such as effort, team work, solidarity and the pride of being Argentine. Apart from being transmitted by TV, the campaign shall be published in graphic media, social networks and on-line banners, showing the talent and constant dedication that the women’s and men’s national teams apply both in their every day activities and training programs.

The spot can be seen entering to YouTube/Macrooficial.

Banco Macro continues and increases its actions as the Official Sponsor of the Argentine Hockey Confederation. The Bank is proud to support the national women’s and men’s field hockey teams in all their competitions and categories during the next four years, accompanying them in promoting a healthy life-style and the transmission of positive values among young people.

In the 2014 Women and Men’s Hockey World Cup to be held for the first time simultaneously in The Netherlands, the agreement between Macro and the Hockey Confederation is based on the values identifying the teams Las Leonas and Los Leones, which shall be reflected in the hockey field as from May 31. Leaving individualism aside, focusing on achieving collective goals, being constant and striving to attain the imagined future, being transparent and consistent in the actions, are some of the features that identify Banco Macro and these prestigious hockey teams.

With Las Leonas, the allegiance started in November 2013, during the World League Finals in the Province of Tucuman. This team has been winning competitions for the last 16 years including the Olympic Games (where four medals were obtained), World League Cups (where they were champions on two occasions), Champions Trophy and Panamerican Games.

"We are very proud to be able to sponsor Las Leonas, since they are a great example and symbol of worldwide excellence; in the Bank we share the values that identify them and which have led them to obtain excellent results, such as team work, companionship, fair play, perseverance, loyalty, effort, self-improvement, sense of belonging, companionship and sacrifice", stated Milagro Medrano, Institutional Relations Manager of Banco Macro.

Macro understands that apart from its professionalization, this sport keeps its amateur spirit of love for the team, that redeems the most simple and deep feelings. With its members coming from all around the country, the team is not only an excellent sports group but, also, their players operate as strong social promoters.

Milagro Medrano
Institutional Relations Manager

IR Contact

Phone: (5411) 5222 6682

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